Discovery to improve financial engagement
Salary Finance
Role
UX Designer in a project team, working with a Product manager, Research lead, Designer, and Head of Product
Context
Helping a Fintech scale-up understand their customers and improve product take up
Duration
June - September 2020
Challenge
Data showed low product take-up and high bounce rates on their website. Salary Finance wanted to better understand their customer and increase user engagement and product uptake on the website.
Research and workshops
To deepen our understanding of customers and why they weren’t engaging, we conducted:
74 customer interviews
3 customer surveys with 4k respondants
Ran 11 internal workshops
Ran Hotjar live design experiments on the website
Executive summary findings
Recommendations summary
Persona strategy
Dashboard concept
My wireframes
(By visual designer)
